22 research outputs found
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Size Framing: Conceptualization and Applications in Consumer Behavior
Size information is vital in many consumer contexts, but currently, no central framework or conceptual model exists for a thorough understanding of the underlying process of how consumers interpret size information and form size judgments. Thus, the purpose of this three-paper dissertation is to introduce such a framework, discuss future research directions based on that framework, and pursue a few of these directions in the second and third papers, both of which focus on a vanity sizing context. The resulting work and findings illustrate the process through which consumers go in forming size judgments and collectively present both scholars and practitioners with a common basis for future study and implementation of findings in contexts in which size information is salient
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UNT Research Symposium on African Studies
Presentation for the 2015 University of North Texas (UNT) Student and Faculty Research Symposium on African Studies. This presentation discusses a case study approach to positioning strategies of financial services firms in Ghana
Recommended from our members
UNT Research Symposium on African Studies
Paper accompanying a presentation for the 2015 University of North Texas (UNT) Student and Faculty Research Symposium on African Studies. This paper discusses a case study approach for positioning strategies of financial services firms in Ghana
Overcoming Information Overload in Retail Environments: Imagination and Sales Promotion in a Wine Context
Information overload is a common problem in retail environments. Reducing information in a retail environment is not always feasible or desirable given the plethora of products and extent of limitations on retailers in terms of merchandising and display decisions. Therefore, retailers need other ways of overcoming information overload than simply reducing the amount of information. However, extant research is unsettled with respect to arguments in favor of and against adverse effects of information overload. To enhance our understanding of these issues, the present research presents two studies that investigate the moderating role of consumer decision processing approaches in an information overload retail space. The findings reveal that the consumer imagination offers a more efficient processing route, circumventing the frustration associated with information overload and leading to enhanced consumer outcomes compared to the less efficient consideration route. Further, heuristic processing triggered by sales promotions in high information retail environments lead to piqued arousal and enhanced consumer imagination, ultimately bolstering consumer responses to the product. Implications, limitations, and future research directions are discussed